CharitX transforms engagement into measurable social impact: it unifies sport, entertainment, gamification and philanthropy into a single enterprise platform, making every sponsorship, every ESG program and every CSR initiative interactive, traceable and scalable.
Book a demo Discover our solutionsCharitX is the world's first technology infrastructure that unites Challenges, Gamification, Digital Fundraising and ESG/CSR into a single integrated model, to generate participation, engagement, measurable social impact and economic value.
A proprietary, integrated technology model that redefines how organizations and communities create impact.
A goal. An idea. A moment.
Game mechanics, rankings, badges and rewards that multiply participation.
People take part, interact, get activated.
Participation generates relationship, involvement and loyalty.
Action generates real, measurable and transparent social impact.
Social impact that creates value for people, brands and territories.
CharitX transforms ESG and CSR objectives into participatory, engaging, measurable and scalable experiences.
Leagues · Federations · Clubs · Athletes.
Events · Organizers · Ambassadors · Influencers.
ESG/CSR · Sponsorship · Engagement · Loyalty.
Citizens · Territory · Culture · Inclusion.
Verified organizations · Projects · Community · Impact.
We turn passive audiences into active communities.
We create a new sponsorable digital inventory connected to engagement and ESG.
We turn occasional participation into an ongoing relationship.
We bring social responsibility from communication to participation.
We generate social, reputational and business value through a single ecosystem.
A complete experience for organizations and communities.
Flexible, secure architecture, scalable on a global level.
Challenges, rankings, badges, voting, rewards and leaderboards.
Integrated, transparent digital fundraising supporting verified social projects.
Impact measurement and advanced real-time reporting.
The highest standards of security and regulatory compliance.
CharitX enables municipalities, cities and institutions to introduce a new paradigm in the management of public events and in the relationship with citizens, businesses and territory: from venue to media platform, from an isolated event to a continuous engine of participation, engagement and measurable value.
is directly connected to a concrete social impact. The municipality becomes an enabler of a new model of territorial social responsibility.
Concerts, sporting events, festivals and public gatherings: every event is the system's activation point.
Created by the municipality, by ambassadors (artists, athletes, influencers) or by businesses: linked to a social goal, they contribute to fundraising and increase public engagement.
Citizens interact with the Challenges, contribute to generating value and become an active part of the social impact.
Directly fund initiatives linked to social causes, associating the brand with a concrete impact and increasing visibility and reputation.
Activate campaigns linked to their own values, directly engaging citizens and integrating marketing with social responsibility.
Contribute financially to achieving the objectives, amplifying fundraising and strengthening their presence in the territory.
CharitX enables businesses to use already-allocated marketing budgets, turning advertising spend into social impact and obtaining concrete engagement and participation metrics.
Traditionally, cities host events, brands buy visibility and citizens participate passively. With CharitX, territories become platforms for continuous activation, brands generate measurable engagement and citizens become protagonists and amplifiers.
Real citizen engagement and community building.
Public-private partnerships and activation of major brands.
Clear KPIs and transparent reporting.
Innovation, attractiveness and territorial leadership.
Engagement becomes a direct source of funding: Challenges are linked to concrete objectives, active participation generates resources, sponsors and community contribute dynamically, and everything is traceable and measurable.
Refurbishment of public spaces and sports facilities.
Educational programs and talent support.
Smart city and digitalization.
Direct funding and reduced economic risk.
Events bring together people, brands, institutions and protagonists. CharitX turns them into an active ecosystem, connecting audience, participants, sponsors, institutions, ambassadors, influencers and territories through digital Challenges capable of generating engagement, new commercial opportunities and measurable social impact.
Govern the ecosystem, the Challenges and the commercial opportunities.
Sponsor Challenges and turn visibility into participation.
Launch and amplify Challenges, mobilizing their own communities.
Connect the event to projects, local communities, reputation and legacy.
Take part, vote, share and become an active part of the experience.
Turn participation into concrete, measurable impact.
Ambassadors, influencers, sponsors and organizers launch Challenges, generate awareness and activate communities.
The audience and participants interact, vote, share and take part in Challenges, amplifying engagement and visibility.
The community stays active, the impact is measured and communicated, and the relationship continues towards the next edition.
Sponsors are increasingly looking for participation, not just visibility. CharitX turns Challenges, ambassadors, influencers, community and event moments into new sponsorable digital assets: Visibility → Participation → Engagement → Data → Impact.
New sponsorable inventory built around Challenges, protagonists and community.
From simple exposure to active, measurable participation.
Ambassadors and influencers extend the event to their own communities.
The relationship with the audience continues beyond the physical moment of the event.
Institutions, sponsors and non-profit organizations converge on concrete objectives and projects.
The event leaves a tangible, measurable and communicable impact.
The Event Organiser retains ownership and control of the ecosystem: events, sponsors & brands, institutions, ambassadors & influencers, community, non-profit and territories.
Customizable with your brand.
Compliant, reliable and certified.
Manages events of any size, local or global.
Real-time data, KPIs and reports for decisions and ROI.
CharitX turns every event into a continuous ecosystem of participation, sponsorship, engagement, loyalty and measurable impact.
Active, engaged communities.
New revenue and more satisfied sponsors.
Real projects, with territories and people at the centre.
A legacy that lasts over time.
Marketing, ESG and HR feed off one another: marketing gives visibility to the cause, ESG generates an authentic and measurable purpose, HR turns employee engagement into advocacy. CharitX unites the three levers in a single platform.
Marketing helps ESG gain visibility and credibility. Large companies invest significant resources in sports sponsorships: CharitX turns this investment from mere visibility into real, measurable, impact-generating participation.
SAP, Oracle — sponsor F1 or football challenges linked to STEM pathways: engagement, measurable social impact, fan data.
Enel, ENI — sustainable sporting events or marathons: CSR alignment, territorial engagement, ESG reporting.
Red Bull, Pirelli — gamified challenges around extreme sports: viral reach, fan loyalty, social impact.
Community sports challenges for employees and customers: engagement, social responsibility, transparent tracking.
Sports travel packages with charity-linked challenges: marketing, loyalty, measurable social contribution.
ESG helps HR and marketing generate an authentic purpose, with measurable, audit-ready social impact programs. Purpose is no longer optional: it's a performance driver that employees, customers and investors expect.
Source: global CSR/ESG market research — UN Global Compact, International Labour Organization, World Bank.
Real-time dashboards tracking donations, volunteer hours and measurable impact.
Connects fans, employees, non-profit organizations, sponsors and celebrities in a single platform.
Verifiable metrics for investors and regulators, aligned with global standards.
HR helps marketing build advocacy and brand, starting from employee engagement and retention. Traditional programs often fail to motivate genuine participation: gamified challenges turn employees' actions into measurable social impact.
Scenario: a large company wants to increase employee participation in volunteering, wellbeing or sustainability programs.
CharitX solution: gamified challenges that translate employees' actions into measurable social impact.
Result: greater participation, a stronger team culture, audit-ready ESG metrics.
CharitX adapts to your infrastructure, your governance and your growth strategy: a platform fully customizable with your brand, rapid deployment, minimal investment and immediate scalability.
Enterprise-grade security and compliance standards, including an on-premise option for regulated environments.
A multilingual platform, built to operate across multiple markets while maintaining global consistency.
Simple integration with existing CRM, loyalty and marketing systems; real-time analytics.
Let's build a better future for people and the planet, together.
Contact us now
Viral challenges linked to major
sporting events.
Viral challenges are today the most effective mechanism for generating engagement and building loyalty at scale. Instead of a direct donation, we activate a challenge tied to a cause, unlocking a multiplier effect: more engagement from existing donors, activation of new audiences, greater sponsor involvement.
For every ace, donate $10K
Every ace on court turns into a real donation.
If he scores 34 points, donate $100K to Humanitas
Performance becomes concrete impact for the cause.
For every birdie, donate $10K
Funds generated for the Maui wildfire emergency.